Pay Per Click
Pay-per-click (PPC) advertising is a form of digital advertising where businesses pay a fee each time one of their ads is clicked. Advertisers create ads and bid on keywords that they think potential customers are searching for, and their ads are displayed to users searching for those keywords. With PPC advertising, businesses can target specific demographics and reach users who are actively searching for products or services related to their business. Unlike traditional forms of advertising, PPC advertising provides a measurable return on investment, as businesses only pay for actual clicks on their ads. This makes PPC advertising a cost-effective way for businesses to reach new customers and drive website traffic, leads, and sales.